3 reasons to prioritize video learning

Corporate training is often not prioritized due to lack of time, budget and inspiration. Trainers know that PowerPoint meetings aren't engaging and that key information isn't being retained. Decision makers no longer know how to innovate to capture attention.

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Floriane Faucher
April 11, 2023
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Cas client Komin

Interactive learning: why prioritize video training?

Today YouTube is the most used tool in the world after Google because we search for any information summarized in a simple and fun way.

According to a study by Harvard University, “Video learning makes it possible to train more quickly and effectively.”

1. Help with information retention

Acquiring knowledge and skills through videos is more powerful and makes learning more effective. Information explained interactively facilitates concentration and understanding. Visual demonstration requires less effort than reading a frozen and overly detailed document, because memorization requires hearing, sight, and action.

The training extension offered by Mendo, illustrates this specific case. The add-in, integrated directly into Excel, allows users to improve their skills by working on concrete cases accompanied by videos made by a trainer. The user is trained through theory as well as practice in a fun environment, making learning more effective.

2. Make readers autonomous

Learning through video offers a feeling of privilege. The content is more personalized, lively thanks to human relationships. Readers are able to easily access it on any device and control the pace of learning with features such as “pause,” “screenshot,” or “rewatch the video.”

3. Vary the range of possibilities

Video communication makes it possible to capture attention by offering numerous engaging and customizable options. It is possible to adapt the format, type, edition, tone, etc... Indeed, it is the most complete and modern means of communication today.

How does Komin solve this problem?

Komin offers interactive content on its digital training platform. Transmit knowledge to your collaborators by recording your screen, filming yourself, or importing a video file. You can now also attach the link to an online video that can be played directly in the Komin application. It is possible to edit the content directly on the app and add a script, shapes, text and more!

In summary, interactive learning through video is the best way to optimize retention and learning effectiveness. With Komin, you can offer innovative, interesting and convincing training content for your employees. Prioritizing video learning is the key to successful and effective training.

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